Direct-to-consumer (D2C) brands have been experiencing tremendous growth in recent years, thanks to the rise of e-commerce platforms and changing consumer behaviour. D2C brands are known for their innovative products, unique branding, and personalised customer experiences. However, with increased competition, it can be challenging for these brands to stand out in a crowded market. This is where influencer marketing can play a significant role in driving awareness, engagement, and ultimately, sales.
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