Global Automatic Content Recognition (ACR) Market By Size, Share, Trends, Growth, Forecast 2026 | TechSci Research

Global automatic content recognition (ACR) market is projected to exhibit a CAGR of over 29% during the forecast period, growing from over $ 1700 million in 2019, on account of increasing integration of ACR in wearable devices, smartphones and smart TVs. Automatic content recognition is a technology used to identify and verify the content present in a media device or played on a media device. Growing deployment of ACR technologies by media companies for audience measurement and broadcast monitoring are driving the global automatic content recognition market. Moreover, the technology assists companies in understanding the behavior of customers. However, the concept of ACR affects consumer privacy and security.

Some of the major players operating in global automatic content recognition market include Google Inc., Microsoft Corporation, Nuance Communications, Grace Note Inc, Arcsoft, Inc. Major companies are developing advanced technologies and launching new products in order to stay competitive in the market. Other competitive strategies include mergers & acquisitions and new product developments. Microsoft Corporation has launched Custom Recognition Intelligence Service (CRIS) to translate speech to text. The tool also helps in customizing speech recognition in noisy environment and assisting person with listening challenges.
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