Uthhan is an Initiative to empower Indian underprivileged artisans, by ensuring profit from artifact & handicraft sales go directly to the artisan families without any middlemen and any hassles.
Uthhan was founded in mid of 2012 when Mr. Leemon Ravi visited one of the tribal artisan colonies in Kerala. He has seen those artisan families over there were ready to give their products in exchange only for their daily food. Their condition was so pitying that they had no place to sleep or preserve their products. Later, he has found out that these artisans are the third-largest population in India and still underprivileged because of middlemen & less knowledge on product marketing. The value of their products is not reaching them because of middlemen interference. The younger generation is also not taking up this skill and promoting as because of fewer opportunities. There will be a huge shortage of artisans in the future.
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