One cardinal strategy embraced by pharmaceutical company strategy in India is investing in research and development (R&D) to devise innovative therapies and address unmet medicinal requirements. By investing in avant-garde research, enterprises can distinguish their products, gain a competitive edge, and expand their market share.Market segmentation constitutes another pivotal facet of Pharmaceutical Company Strategy in India. Given the country's heterogeneous populace and medicinal necessities, firms often customize their products and promotional efforts to target specific patient demographics and therapeutic sectors.
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