Globalization and BBA Curriculum: Preparing Students for International Business Challenges

Globalization has transformed the landscape of business, presenting both opportunities and challenges for organizations worldwide. As businesses expand their operations across borders, the demand for professionals equipped with the skills to navigate the complexities of international markets has never been greater. In response to this shifting paradigm, Bachelor of Business Administration (BBA) programs must evolve to ensure that students are adequately prepared to thrive in the global business environment.
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