How does a franchise business work in India?

In India, a franchise business operates through a partnership where the franchisor (brand owner) licenses their business model and brand to the franchisee (investor). The franchisee pays an initial fee and ongoing royalties, receives training, and follows the franchisor’s established procedures. The franchisor provides support in site selection, setup, marketing, and operations, ensuring consistency across all outlets. This model allows franchisees to leverage an established brand and operational expertise, while franchisors expand their market presence.
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