What is Brand Equity and Why Does It Matter?- theseobacklink.com

Brand equity refers to the value your brand holds in the minds of your customers. It’s not just about your logo, products, or services. It's about the emotional and psychological connection people have with your brand. When customers trust and love your brand, that emotional bond becomes a powerful business asset. A brand with strong equity can enjoy loyal customers, premium pricing, and long-term success.
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