The Rise of Craft Beer Culture: How India's Fastest-Growing Beer Brands Are Redefining the Industry

The beer market in India has been on a rampage over the last few years, where mass-produced lagers are being replaced by craft beers with more innovation and consumer demand for high-quality experiences. Indian based homegrown beer brands are driving this change, and the fastest-growing brand of beer in India has the youth generation, Millennials, and Gen Z generation in its crosshairs as they seek binge drinking and something that associates with their lifestyle. These disruptors are moving towards competition with giants in India. Since 2000, beer brands in India have been confronting giants such as Kingfisher and Haywards with strategies of focusing on quality ingredients, customized packaging, and expansion in the region.
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