The world‑renowned fashion house known for runway glamour and bridal artistry is entering a fresh chapter of creative direction. In a recent interview, Elie Saab jr. shared his approach to guiding the global brand while honoring its rich heritage and couture roots. Under the enduring creative vision of Elie Saab and the strategic insight of the next generation, the label continues to expand into new style categories, lifestyle experiences, and global markets, all while maintaining its signature elegance and craftsmanship. This thoughtful balance of tradition and relevant progress is helping the brand connect with a broader audience without losing its identity. Fashion lovers and loyal followers can expect upcoming releases and creative milestones that reflect both iconic legacy and future direction. Follow the journey and stay inspired with the brand. Visit website to learn more!
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