The 2025 festive period delivered important strategy consulting insights into how India’s on-demand economy is evolving across key consumption moments. Based on Redseer’s data-led analysis, Christmas primarily reinforced habitual demand, enabling stable growth across Food Delivery and Quick Commerce platforms.
In contrast, New Year’s Eve emerged as a critical value-creation opportunity. Platforms leveraged premiumisation, occasion-led assortments, and targeted monetisation levers to drive higher order values and deeper consumer engagement. These shifts reflect changing consumer behaviour, platform strategy, and growth priorities, offering clear implications for strategy consulting and advisory focused on digital commerce and on-demand businesses.
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https://redseer.com/articles/christmas-vs-new-years-eve-2025-redefined-value-creation-across-indias-on-demand-economy/
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