How Elie Saab Jr. is Leading the Luxury Fashion House

The globally renowned fashion house known for luxurious couture and design is entering a new strategic phase under the guidance of Elie Saab jr. In a recent interview, he outlined a vision that honors the brand’s heritage while positioning it for growth across markets worldwide. He discussed the company’s efforts to reorganize its global footprint, opening new boutiques in key cities and focusing on geographic expansion that reflects both tradition and modern luxury appeal.

Under his leadership, Elie Saab is not just expanding its couture influence but also growing lifestyle segments like Elie Saab Maison, with showrooms in Milan, Beirut, Paris, Dubai and Qatar. The ongoing commitment to craftsmanship, quality and brand DNA remains central to every project and product. Read full blog here: https://aeworld.com/fashion/elie-saab-group-ceo-elie-saab-junior-shares-his-vision-for-the-brand/
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