Product metrics once measured usage, adoption, and revenue but now with the advent of AI, there is an additional layer of understanding. With AI-powered analytics, product managers can uncover customer behavior patterns, predict the future, and provide personalized experiences at scale. AI for product metrics is one of the key issues pointed out in this course. AI-powered product metrics allow teams not just to observe what people are doing but why, meaning more intelligent decisions can be made. This higher level of understanding allows for easier prioritization of features, decluttering of user flows, and ultimately creating more valuable products.
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