The globally admired fashion house is extending its creative influence beyond couture into premium lifestyle ventures. Elie Saab Jr. announced a strategic partnership between Elie Saab and Tor Holding to introduce dual-branded residences in Turkey, marking an important milestone in the brand’s evolution.
The project includes two luxury residential developments located in prime settings, one along Istanbul’s iconic Bosphorus and another in a peaceful natural environment outside the city. These residences reflect the refined design values, attention to detail, and timeless elegance associated with the brand’s fashion heritage.
This initiative highlights the brand’s vision to blend design, architecture, and modern living while maintaining its identity rooted in craftsmanship. The expansion strengthens the brand’s presence within global luxury lifestyle spaces and signals continued growth beyond fashion.
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