Elie Saab Jr on the Elixir Fragrance Journey & Scent Story

This interview highlights a strong creative perspective shaped by experience and discipline. Elie Saab reflects a fashion identity built on craftsmanship, refined structure, and emotional design values. The conversation focuses on maintaining creative clarity while responding to modern fashion expectations with confidence. Attention is given to fabric selection, silhouette balance, and the role of storytelling in shaping collections that connect with global audiences. The discussion also emphasizes consistency across couture, ready-to-wear, and lifestyle expressions, showing how heritage continues to guide every creative decision. Leadership, patience, and respect for artistry remain central themes, reinforcing the brand’s long-term vision within the fashion industry. This perspective presents a clear sense of direction rooted in elegance and thoughtful growth.
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