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SMO is not about publishing, but optimizing profiles, creating great content, and leveraging platform algorithms to connect the maximum number of individuals. Entrepreneurial investors in SMO can drive brand awareness, customer trust, and visits to sites. Socially optimized presence is the best promise of greater engagement, improved relationships with customers, and enhanced credibility in a competitive market. With a billion or more users on all platforms, the organizations that do not optimize for social presence are missing a tremendous growth opportunity.
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