Generative Engine Optimization (GEO): Definition, Meaning & How It Works

Generative Engine Optimization, is a modern approach to improving how brands appear in AI powered search tools and digital assistants. Content Junction explains how GEO focuses on optimizing content for AI comprehension, context, and authority signals. This guide explores how businesses can structure information to increase citations in AI answers, improve trust signals, and adapt their marketing strategies for future search trends shaped by artificial intelligence and evolving user behavior.
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