- OOPTIQ Bing SEO : The Underrated Opportunity for Brands

For years, the SEO playbook has been a one-party system. “Google it” became the mantra, and Microsoft Bing was often relegated to the “other” category in monthly reports.

But as we head further into 2026, the tide is turning. If your agency is still telling you to ignore Bing SEO, they might be stuck in the past. With the rise of AI-driven search and a shift in user hardware, the Bing search engine is no longer just an underdog; it’s a high-intent goldmine for brands that know where to look.

Fun Fact: The most searched term on Bing was actually… “Google.” People use the underdog to find the giant, but they see your Bing ads and organic results along the way!
The “Default” Powerhouse
While Google dominates mobile, Microsoft Bing owns a significant slice of the desktop market, holding nearly 10.29% of global desktop searches. Beyond being just a stat, it’s a demographic goldmine.
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