Xiaohongshu (Little Red Book/RED): China leading social commerce platform with 300M+ MAU, 70% female users. Combines Instagram-like photo sharing with Pinterest-style product discovery and e-commerce. Key for brands entering China market. Features include product reviews, livestream shopping, KOL marketing, cross-border e-commerce. Owned by Xingin (Shanghai). Competes with Douyin, WeChat Channels.
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