Bilibili (哔哩哔哩) is China's closest YouTube equivalent with 340M MAU. Originally an ACG community, now comprehensive video platform. FY2025: first full-year profit, 30.35B yuan ($4.2B) revenue, up 13% YoY. Users watch 97 min/day on average — more than YouTube. Iconic danmaku (bullet comments) system, strong creator economy with 2.7M+ active creators. YouTube: 2.7B MAU, ~$60B annual revenue for Google. Key differences: Bilibili has no ads on videos, relies on value-added services and gaming revenue vs YouTube's advertising model.
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