Education and healthcare rely heavily on established trust. Parents want safe, secure environments to send their children to school; patients want access to reliable healthcare providers and hospitals.
People often - before making a purchase or decision - conduct an Internet search, read customer reviews, and check local, regional or national news coverage. This type of coverage creates a strong public image for schools, colleges, hospitals and clinics. As a result, many brands have developed relationships with education and healthcare PR firms.
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