The global non-alcoholic drinks market is projected to reach $1.3 trillion by 2030, fuelled by rising demand for health-conscious, functional, and flavour-driven beverages across retail and HoReCa channels.
At WorldFood Moscow, the Soft Drinks sector features products from 106 exhibiting companies, including juices, smoothies, carbonated drinks, mineral water, iced teas, and non-alcoholic alternatives like kvass and mocktails.
In 2024, 18% of attendees were actively sourcing from this sector, making it a high-traffic zone for beverage producers targeting retail chains, importers, and foodservice buyers across Russia and the CIS.
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