Designer Hina Butt having a passion for fashion is the fresh addition to the Pakistani industry. With her unique and youthful designs, she has gained success in a short period of time and will soon be achieving heights in the years to come.
Hina Butt is one of Pakistan’s most promising young designers who in an extremely short span of time has created a niche for herself. Hina Butt’s fashion forward label Teena is everything young women look for when going out shopping: it’s feisty, it’s fun and it’s extremely funky. Unlike other upstart labels, Teena by Hina Butt began with a solid business philosophy and strategy which helped the brand grow rapidly and swiftly into one of the country’s most recognizable labels.
Hina Butt’s LUMS degree and keen business acumen has helped her to shepherd her label into one of the most profitable fashion ventures to emerge in the last one year. She launched her brand with personal savings and a small workshop located inside her house: over the last year, she has managed to tremendously expand her brand by re-investing in it and hiring professional experts to help her run the business.
Teena by Hina Butt began as a fashion forward and reasonably priced prêt label, stocked at multiple locations and eager to provide women with a huge variety of beautifully finished and tailored prêt. Over the last few months, the brand branched out into semi formals and formals and today provides women with a huge range of options and designs for their wardrobe needs.
The brand’s signature style is smocking, which can be seen in most of their designs. Trendy, modern cuts are spiced up with unique embellishment to create modern outfits. ‘Teena’ also provides a platform for fashion school graduates to experiment with new designs, besides giving them an opportunity to jump deep into the world of fashion retail. The brand has participated in a lot of multibrand stores exhibitions and all of them have turned out to be hugely successful.
Managing a range of scintillating fashion lines, she is the designer to watch in the fashion industry. She has always pushed the boundaries and will remain a source of inspiration to all young designers who want to make a career for themselves in the fashion industry.
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