The Rock is a New Zealand rock music radio station. The station is known to broadcast material of a controversial nature, and has in the past had some issues with the Broadcasting Standards Authority with a number of complaints upheld against it. The station is targeted exclusively towards males aged 18–35, but in spite of this also has a significant female fan base. It plays a broad range of rock music, from old favourites right through to newly released rock singles, and commits a notable amount of airtime to showcasing up-and-coming New Zealand rock acts.The Rock's major competitors are Radio Hauraki, ZM and The Hits. The Rock have a number of weekly features and countdowns which distinguish it from other radio stations, including The Rock 1000, in which the biggest 1000 rock songs in history are voted on and counted down annually; and previously "Wind Up Your Wife Wednesday", during which afternoon announcers Robert and Jono conducted prank calls with the aim of annoying or enraging a nominated 'target'.HistoryThe Rock began on 1 December 1991 in Hamilton as The Rock 93FM by Grant Hislop, Joe Dennehy and Martin Dempster trading as Nevada Resources Ltd. The original line-up included Chris Clarke on breakfast (replaced by Mark Bunting after 2 months) and Roger Farrelly on Drive. Originally, The Rock 93FM was based in the basement of Radio New Zealand Broadcasting House in Hamilton, this headquarters was the studios for ZHFM. The transmitter was originally located on the top of Waikato Hospital. In 1993 The Rock moved to their new premises at 564 Victoria Street in Hamilton
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