Lake Arrowhead is an unincorporated community and a census-designated place (CDP) in the San Bernardino Mountains of San Bernardino County, California, within the San Bernardino National Forest, surrounding the Lake Arrowhead Reservoir. The population of the CDP was 12,424 at the 2010 census, up from 8,934 at the 2000 census. It was formerly called "Little Bear Lake", until around 1920, when a group from Los Angeles, the Arrowhead Lake Company, bought the lake and the land surrounding it, and changed its name to Arrowhead Lake.Tourism is the primary economic generator for the area, contributing several million dollars per year to the county and providing 600 full-time and 700 part-time jobs for local residents. The area is host to over 4 million visitors a year. There are 400 guestrooms in hotels, motels and bed and breakfasts as well as 500 cabins and condos, which are rented on a short-term basis. The city is home to the Arrowhead Country Club and Golf Course. The area is also popular for business conferences.EconomyAs a scenic mountain resort in the San Bernardino Mountains, Lake Arrowhead's economy is almost completely supported by tourism, both by casual vacationers and part-time residents. The primary tourism industries include real estate, lodging, dining, recreation, and retail sales.While Lake Arrowhead has no official town center, the Lake Arrowhead Village serves as the main commercial area for both locals and tourists and includes a number of factory outlets, boutiques, restaurants, post office and a supermarket. Lake Arrowhead Village also hosts events all year long including a free Summer Concert Series, the county's largest free Oktoberfest and many other themed events such as car shows, dog shows, the Tour de Lake Arrowhead, Home Expo, and the popular Antique Wooden Boat Show.