The primary goal of marketers is to interact and influence the potential clients to buy a specific brand's product. Often they likewise promote in order to improve the brand image. For this functions every significant medium and marketing tool is used to provide their message. Some of the key mediums like tv, radio, cinema, magazines, papers, computer game, the Internet and signboards are used extensively. To promote, a business typically appoints an advertising company or marketing market to send their message across.