Hindsight maybe 2020 but with the chaos of 2020 now in the rearview mirror, now comes the time to focus on the road ahead and what we can get out of the following 12 months. 2020 was uncertain, to put it mildly. We witness that while some of the fads which were anticipated pre-pandemic some did coming to light, others really did not arise whatsoever, with numerous forced adaptations various aspects of the advertising landscape. Most significantly, eCommerce sales skyrocketed, people invested a great deal more time on social media sites, and video conferencing ended up being the standard. This has brought about a significant shift in the way brands get in touch with their consumers. So, we just turned the corner into this New Year, what advertising fads will remain to penetrate in 2021?