Living in the US, itҳ easy to believe that the Amazon retail platform will eventually eat retail altogether. Its advantages are well known, sellers seemingly cannot avoid it (much as they may want to), and Amazon itself is transitioning from its own retail operations into a marketplace platform. It seems invincible. But it is possible [ŝ
License and Republishing: The views expressed in this articleA Case Study at Beating Amazon at the Platform Game: Building a Successful Commercial Platform are those of the authorDr. Robin Gaster alone and not theCEOWORLD magazine.