Most CEOs recognize the need for their firms to be customer-focused. A focus on customers is a business truism. The evidence for those that do it well is unambiguous. They are more successful on almost every measure that counts in business, from profitability to growth to employee engagement (Kirca et al. 2005). Ӎarket-driven firms are, [ŝ
License and Republishing: The views expressed in this articleCEOs: Difficult customers can improve your business are those of the authorChris L. Brown alone and not theCEOWORLD magazine.
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