Your customers make35,000 decisionsॡch day, and emotions play a role in a staggering90% of their day. This means thereҳ major overlap, and the bulk of those decisions are made when your customers are emotional. IfuҲe not prioritizing your customersҠemotions in all of your content creation, youҲe potentially making most of their decisions (say, 31,500 of them) harder than they have to be נincluding the one where they choose, or donҴ choose, your brand. Hereҳ why emotionally supporting your customers through content isnҴ just good practice; itҳ vital for impacting your target audienceҳ buying decisions, and, ż/p>
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