E! is a Canadian English language Category A specialty channel that is owned by Bell Media. Based on the U.S cable network of the same name, the channel is devoted to entertainment programming including news, film, television, celebrities and fashion. NBCUniversal licenses the name and programming for the channel under a brand licensing agreement, but it doesn't hold an ownership interest.HistoryThe channel was licensed in 1996 by the Canadian Radio-television and Telecommunications Commission and was launched on September 10, 1999 as Star!, which was originally owned by CHUM Limited. On June 22, 2007, CTVglobemedia gained full control of Star! as a result of a takeover of CHUM Limited. That fall, Star!'s daily entertainment news program Star! Daily was cancelled and replaced with its CTV-produced competitor, etalk. As a result of the changes, the Citytv stations were sold to Rogers Media that same year.