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Chobani’s 2017 Rebranding Was a Success For One Key Reason: Differentiation

We doubt that any consumer who grocery shops regularly, or, for that matter, any consumer who has been near a grocery store within the last few years, would be a stranger to the name Chobani. Chobani has been dominating the yogurt game for several years now, so why would they decide to completely revamp their brand? They changed just about everything about their labels during this rebranding event, from logo font and coloring to the texture of their labels.
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