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Comment prouver et calculer la valeur de vos relations publiques

L’équivalent de valeur publicitaire (AVE/EVP) n’est pas le bon indicateur pour mesurer la valeur de vos actions de relations publiques. Pour s’en défaire, l’association internationale de mesure et d’évaluation de la communication (AMEC) a lancé une campagne de sensibilisation contenant 22 raisons de ne plus utiliser les AVE dans la mesure de la valeur des actions de relations publiques. Pour bien faire, il faut se concentrer sur ses objectifs commerciaux et aligner sa stratégie RP avec ses objectifs de marque et ses stratégies Marketing et Médias Sociaux et adopter une mesure S.M.A.R.T.
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Category: équivalent valeur publicitaire, AVE/EVP, AMEC, i
Found: 26.11.2021

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