The global brown rice market has been segregated, by category, into organic and conventional. The global brown rice industry has been segregated, by distribution channel, into store-based and non-store based. Moreover, rice is considered a staple food in countries such as Thailand, China and Japan which is also driving the growth of the regional brown rice market. Countries such as US and Canada are projected to contribute to the growth of the regional brown rice industry. The fiber content in brown rice is more than white rice, which in turn is much easier to digest.
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