Oat bran is the outer shell of the oat seeds and its demand is growing in particular since it is a good source of B complex vitamins, protein, fat, minerals and β-glucan. SegmentationThe global oat-based cereals market has been segmented based on type, category, packaging type, distribution channel, and region. By type, the global oat-based cereals market has been segregated into muesli/granola, flakes/bran, instant oats, and others. On the basis of packaging type, the global oat-based cereals market is segmented into cartons, pouches, and others. On the basis of distribution channel, the global oat-based cereals market has been divided into store based and non-store based.
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