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佈局多品牌戰略 特步能否成為第二個“安踏”

佈局多品牌戰略 特步能否成為第二個“安踏” 中國商報/中國商網(記者 頡宇星 文/圖)特步的多品牌戰略初顯成效。受益於去年收購的一系列運動品牌,今年上半年特步的營收逆勢增長10%至36.79億元。據悉,在中國的頭部運動品牌中,安踏也曾通過采取多品牌戰略,將旗下運動品牌斐樂(Fila)打造成“業績增長引擎”,那麼同樣采取多品牌戰略的特步是否有能力成為第二個“安踏”,將旗下品牌孵化成下一個“斐樂”
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