When is the best time to launch your company, brand, or service name as a trademark?
When is the best time to launch your company, brand, or service name as a trademark? As soon as humanly feasible is the response.
A powerful trademark aids in the development of a successful brand that stands out from the crowd. On the other hand, many small business owners don’t consider trademark protection until they’ve been in business for months, if not years.
This strategy has the potential to backfire spectacularly. While you may file for trademark protection at any time, even if you’ve invested a lot of time, hard work and money developing your brand, there’s no assurance your trademark will be granted for registration.
The best technique is to consider trademarks from the start—ideally, while you’re deciding on a business name and logo, as well as founding your company.
Over the years that we’ve run our firm, the most common error we’ve seen customers make is falling in love with a name and not being able to alter it. Because if we conduct a trademark search for the client and warn that the name may infringe on another trademark, the client is likely to disregard our advice and submit the trademark application nonetheless. After the Client launches its product, they will almost certainly receive a cease and desist notice and will have to alter their name anyhow.
Facebook’s Meta, it’s possible that Facebook’s move to Meta won’t be as straightforward as announcing it. While Facebook CEO Mark Zuckerberg has publicly said that the firm’s conglomeration of Facebook-owned companies will be known as Meta, it has yet to register its new name. On 29/10/2021, the very same day of said announcement, one party in India has applied the identical device of the word META along with word applications in class 42. The Applications were filed prior to Facebook’s any applications. This will create hassle for the Facebook in registration of its brand, if they decide to file so. Similarly, a computer corporation headquartered in the United States appears to have registered for the Meta trademark months before Facebook in USA. The two founders are now willing to sell their trademark application for $20 million.