Google business profile permits you to manage the online occurrence across the whole Google platform. Once you create your business profile, you can easily access and edit all of the information that appears in your listing. Also, you have access to the business hours and the location of any photos.
Once you have access to Google, you can easily update your record from Google. Google business profiles are necessary to manage the small business account online; also, you can manage your accounts from search or Maps. Google officially announced the change From Google My Business to Google Business Profile.