Customer communication management is a collection of software and managed customer engagement services that assist companies enhance their performance through improving customer interactions. Customers can engage with individuals using the CCM programme via a range of communication methods, including mobile, SMS, email, social networking sites, and print media. The CCM software aids an organisation in creating personalised and interactive communications with customers by increasing the efficiency of content design and production of material available from various sources such as websites into electronic and physical communications between the organisation and its customers.
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