Magic is a New Zealand oldies radio network owned by MediaWorks New Zealand. The network is a direct competitor to New Zealand Media and Entertainment's Coast network, targeting New Zealand's growing population of baby boomers with a line-up of veteran broadcasters. Its breakfast show, Magic in the Morning, is hosted by high-profile television producer, game show host, sports commentator and radio announcer Mark Leishman. Its playlist, drawn from the 1960s to 1980s, includes music from Elvis Presley, The Beach Boys, Roy Orbison, Dusty Springfield and Rod Stewart.The Magic network targets 50- to 69-year-olds, an older demographic than similar MediaWorks brands. It is run alongside The Breeze with a similar playlist, but The Breeze has a younger female skew and easy listening music focus. Another MediaWorks network, The Sound, previously played similar music but now has a male skew and a rock music focus. Magic targets older listeners who have a "youthful, active approach to life" and want "fantastic music and a feel-good attitude". However, some marketing commentators have argued the "youthful" brand is out of touch with the "antiquated" classic playlist.