Can We Put Our Trust in View-Through Conversions? An Experiment Uncovers! - Nummero

Due to the poor conversion rates of display advertisements, many marketers (or their clients) are quick to criticize their efficacy and profitability. The fact is that display advertisements may have a significant beneficial influence on your conversion rates but only indirectly, making it difficult to analyze and quantify. View-through conversions are one measure that can… Continue reading Can We Put Our Trust in View-Through Conversions? An Experiment Uncovers!
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