KIX and KIX HD is a pay television entertainment and sports channel in Asia owned by Celestial Tiger Entertainment and Fox International Channels. The channel is broadcast in Greater China and Southeast Asia as 24/7 action entertainment tailored for Asian audiences and targeted toward the male 18 to 45 demographic. The channel airs a combination of Asian content (notably Korean shows) with Western programs and attracts a core target audience of international viewers skewed toward male viewers.Programming blocksThe network has acquired licenses to mixed martial arts tournaments and international content including Bellator MMA, Mad Dogs, Top Gear Korea, Ten and Quiz From God. In 2012, KIX secured first and exclusive rights to bring the Lingerie Football League, "America’s fastest growing sports league", to Asia in a multi-year broadcast partnership deal.Combat SportsA pillar of MMA combat and fight related tournaments that typically premiere Mondays and Tuesdays at 10PM, 9PM and Saturdays at 7PM 6PM . Programs airing in this block include BAMMA, Bellator MMA, Road FC, Enfusion, SFL, Strikeforce, Glory World Series, M-1 Challenge and Pacific Xtreme Combat.