Rockstar Games Social Club is a digital rights management, multiplayer and communications service provided by Rockstar Games for use with their latest generation of games. Rockstar Games Social Club was first announced on 27 March 2008, with pre-registration beginning on 14 April 2008. However, that date was moved to 17 April 2008. The name is a reference to organized crime, which commonly uses the term "social club" to describe a meeting place or hideout. The service received a major update in 2012, prior to the release of Max Payne 3, with the addition of social networking features and a "crews" system that allows players to form groups and combine their achievements to unlock bonus features.