Warp, commonly referred to as Warp Records, is an independent British record label, founded in Sheffield in 1989, specialising in experimental electronic music and Intelligent dance music.Warp was founded by Steve Beckett and the late Rob Mitchell, who had both gained experience working at Sheffield's FON record shop, alongside record producer Robert Gordon. The name was chosen because the original name, 'Warped Records', was difficult to distinguish over the telephone. Warp soon became home to artists who would be influential in electronic music.History1989-1995The first release was by Forgemasters, whose 500 copy pressing of "Track with no Name" was financed by an Enterprise Allowance grant and distributed in a borrowed car. It set a trend for the early releases both in terms of sound, and the use of purple sleeves . The follow-up was Nightmares on Wax's "Dextrous", which sold around 30,000 copies. This led to greater commercial success; by its fifth release the label had its first Top 20 chart entry with LFO and their eponymous single, "LFO", which sold 130,000 copies and peaked at #12 in the UK Singles Chart in July 1990; by coincidence, that same month another Warp act, Tricky Disco, reached #14 in the UK chart with another eponymous single, "Tricky Disco".