Healthcare online reputation management allows transparency to patients. They will be able to know the whole truth about the practice or medical institution. They will know if other patients find the medical institution fine, or if they experienced some problems.
With transparency, nothing can be hidden from patients. Especially, new patients that are looking for a new doctor or medical practice to go to get treatment. They will know the flaws of the practice, and the good things that the patients are talking about. Transparency allows patients to know that nothing is hidden from them so that they can use the practice without knowing the problems.