一種直接針對目標客戶的廣告形式，要求接收者採取行動，例如訂購產品、剪下優惠券、撥打免費電話或訪問商店。 目錄、優惠券郵寄和信件是直接營銷的常見形式。 消費者可以從不同的地方獲得這些類型的代金券。 客戶可以直接從公司網站、電子郵件或社交媒體獲得優惠券。 自動應用的折扣正變得越來越流行，因為客戶無需執行任何操作即可獲得折扣。 這些對電子商務企業很有效，因為它們通過折扣優惠吸引客戶，從而減少購物車放棄和
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