Android segment is estimated to be growing rapidly. More than a billion users carry Android smart devices such as smartphones and tablets, packed with powerful features. Androids are enhanced by the efforts of mobile app developers, who are constantly creating apps for productivity and personal use.
An offline channel will continue its dominance throughout the forecast. A craze of internet shopping is driving the online India smartphone market. Rapid expansion and aggressive sale of online channels like Paytm, Amazon, Flipkart are fuelling the growth. Strong online exclusive portfolios are driven by brands like Xiaomi, Honor, Real me, Asus and OnePlus.
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