Digital Printing Packaging Market Appraised to be Valued US$ 45.1 Billion by 2027, Reveals MarketsandMarkets™

According to a research report "Digital Printing Packaging Market by Printing Inks (Solvent-based, UV-based, Aqueous), Printing Technology, Format, Packaging Type (Corrugated, Folding cartons, Flexible Packaging, Labels), End-use Industry and Region - Global Forecast to 2027" published by MarketsandMarkets, the global digital printing packaging market size is projected to grow from USD 29.4 billion in 2022 to USD 45.1 billion by 2027, at a CAGR of 8.9% from 2022 to 2027. The growth of the digital printing packaging market is attributed to incorporation of digital printing into different packaging media, such as corrugated boxes, cartons, bags, metal, cans, tags, and labels. Digital printing on packaging mediums provides a variety of benefits, such as photo-realistic illustrations, aesthetic appeal, and better communicability, and also plays a role in the marketing, promotional, and distributional activities of end-products. In 2020, the digital printing packaging market was significantly impacted by the COVID-19 pandemic, with a substantial decline in its CAGR. However, recovery was witnessed with a positive impact on the digital printing packaging market because of demand in the construction sector in 2021.

The North American market comprises the US, Canada, and Mexico. The US accounted for the largest share of the digital printing packaging market in North America in 2021 in terms of value. The market in this region is majorly driven by technological advancements in the packaging industry. Demand for digital printing packaging is expected to be driven by factors such as increasing sales of consumer durables, high disposable income, increasing demand for packaged foods, and demographic changes.

The presence of major cosmetics markets along with strong growth in various parts of the region are expected to drive the market for digital printing packaging. The significant demand for natural and organic cosmetic products along with increased per capita spending on beauty and personal care products increases the demand for digital printing packaging in the region. Rising competition and manufacturers’ efforts in developing sustainable packaging which reduces packaging waste and, at the same time, provides differentiation by offering high visibility and esthetic appeal to the product are also expected to support the growth of the digital printing packaging market over the next five years. Low interest rates, presence of established players, and stringent environmental regulations emphasizing the use of cost-effective and sustainable packaging are also expected to drive market growth.

The digital printing packaging market comprises major solution providers, Huhtamaki (Finland), Constantia Flexibles (Austria), Quad/Graphics, Inc. (US), THIMM The Highpack Group (Germany), Printpack (US), DS Smith (UK), Smurfit Kappa (Ireland), Krones AG (Germany), CCL Industries Inc. (Canada) and ePac Holdings, LLC. (US) among others




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