In a modern age where digital media is everything, signage is an overlooked aspect of doing business. The importance of signage for your business will never go out of style. What is the purpose of signage? Primarily, it creates a positive impression and thereby fosters the authority of your brand. However, bold and tasteful forms of signage can be as important and have as much impact as your website in terms of attracting new customers and inspiring them to shop. Signs direct customers to the places they need to go, inform them of special deals or rates, and they can even help a business set the atmosphere with a theme or unique terminology.