Before getting into what is email marketing in digital marketing, let’s have a look at some of the facts about Email Marketing:
64% of Small Businesses use Email Marketing to reach new customers.
31% of B2b marketers say that email newsletters are the best way to nurture leads.
Email marketing has an ROI (Return on Investment) of 4200% i.e., for every $1 spent you’ll get 42$.
In the majority of the people their email address remains the same, that automatically proves how important email marketing is.