If you’re an active participant at trade shows and exhibitions, you know how important trade show displays are. They are the first thing your potential customers will see when visiting your booth. You can go with tabletop banners, full-length displays, or pop-up banners, as all of these options are great for trade shows. Pop-up banners specifically are easy to set up, store, and carry. And with digital technology, you can now easily customize your pop-up banners to fit your brand’s image.